• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
Guide Echo

Guide Echo

Modern Answers to Who, What, and Why

  • Home
  • Business
    • Investor
    • Entrepreneur
    • Advertising
  • Internet
    • Metaverse
  • TechnoScience
    • Mobile

The Cluetrain on the Way to the Metaverse

March 24, 2022 by Michael Mills

More than twenty years later, The Cluetrain Manifesto remains as valid as the day it was published. The book was written by four wise men (Rick Levine, Christopher Locke, Doc Searls, and David Weinberger) and began as an online discussion in 1999 on the impact the Internet could have on the world of business. It ended up as 95 theses, reminding me of the 95 theses that Martin Luther nailed to the door of a German cathedral in 1517 (although I am not sure this was the intention!)

The Cluetrain Manifesto
The Cluetrain to the Metaverse

Although it was first published in 2000, I do believe The Cluetrain Manifesto is still spot-on at its core: It’s about being a real human being and having real conversations with real people. The virtual wall that separates today’s typical online experience from a real-world experience must come down. Social Media platforms, such as Facebook and LinkedIn have contributed a lot to creating a more natural real-person experience, although I believe we still have some way to go.

Could it be that the Metaverse is the destination of the Cluetrain? Even though ROI is often difficult to measure, you need to look beyond this and get a glimpse of where the Internet is taking us. LinkedIn, Facebook, Twitter, TikTok, etc. are not destinations – they are simply stops on the way to the Metaverse.

The Cluetrain Manifesto: The End of Business as Usual was launched in January 2000 and immediately burned right off the charts. A 10th Anniversary edition became available (in book form and on Kindle). In case you have not read The Cluetrain Manifesto, or it’s been a while since you last read it, you can read the 95 Theses of the Cluetrain Manifesto for free.

Related

Filed Under: Internet

Primary Sidebar

More to See

US Government Bonds

Why Invest in Bonds?

May 18, 2022 By Michael Mills

Stock Investment

How to Invest in Stocks

May 16, 2022 By Michael Mills

Property-Broker-Texas

How to Become a Property Broker

January 21, 2021 By Michael Mills

Investigative Journalist

How to Become an Investigative Journalist

January 22, 2021 By Michael Mills

Pronounce Entrepreneur

How to Pronounce Entrepreneur

April 28, 2021 By Michael Mills

Recognizing Leadership

What Are Best Characteristics of A Good Leader

May 8, 2021 By Michael Mills

Footer

 

 

Recent

  • Should You Invest or Pay Off Student Loans?
  • How Metaverse Real Estate Works
  • How to Invest in the Metaverse?
  • Why Invest in Bonds?
  • The Importance of Entrepreneurs

Search

  • About Us
  • Disclaimer
  • Privacy Policy

Copyright © 2023 · GuideEcho.com